What does 'Social Selling' refer to?

Social selling refers to the process of using social media platforms to engage with prospects. This strategy involves building relationships and connecting with potential customers on platforms like LinkedIn, Twitter, Facebook, and others. By leveraging social networks, sales professionals can share valuable content, participate in discussions, and interact with prospects in a more personalized manner. This helps to establish trust and authority, ultimately leading to increased opportunities for sales. Social selling focuses on building connections rather than the more traditional, transactional methods of reaching out to prospects.

The other options illustrate different sales techniques that do not involve social media engagement. Sending promotional emails, making cold calls, and distributing flyers are all traditional methods of outreach that lack the interactive and relationship-building components found in social selling.