What should you do if a prospect rates their interest below six using the 1-10 technique?

When a prospect rates their interest below six using the 1-10 technique, it signals that they are not highly interested or may have concerns that need addressing. In this situation, reassessing your sales strategy and exploring their objections is essential because it allows you to understand the specific reasons behind their low rating. Engaging in a dialogue with the prospect can help uncover any barriers to their interest, such as misunderstandings about the product or service, perceived drawbacks, or simply a lack of urgency or need at the moment.

By actively listening to their objections and responding thoughtfully, you can tailor your approach and potentially increase their interest level, helping to build a relationship that acknowledges their concerns and positions your offering in a way that aligns with their needs. This strategy fosters trust and demonstrates that you value their input and perspective, which is vital in the inbound sales approach focused on creating genuine connections with prospects rather than merely pushing a sale.