What should you end each email with?

Ending each email with a question is a strategic approach to encourage engagement and prompt a response from the recipient. Questions help to foster a conversational tone, demonstrating interest in the other person’s thoughts and opinions. This engagement can lead to deeper discussions and a stronger relationship, as it invites the recipient to share their views or provide information that may be valuable in furthering the conversation.

While offers, deadlines, and jokes may have their place in communication, they do not consistently elicit responses as effectively as a well-placed question. An offer might come off as too sales-oriented, a deadline may impose pressure, and a joke, while it can lighten the mood, does not naturally lead to constructive dialogue. By ending with a question, you are more likely to prompt the recipient to reply, thereby advancing the conversation and facilitating the sales process, which is a key principle in inbound sales strategies.