Which of the following is NOT considered a trigger event?

Trigger events are significant occurrences that indicate a potential opportunity for sales engagement. They often signal changes in a company or individual that could align with your offerings.

Submitting a form on your website is an explicit action taken by a prospect who has shown interest in your products or services. This action directly reflects engagement and intent to learn more, making it a proactive step towards entering the sales funnel.

In contrast, the other options reflect more indirect indicators or external signals that suggest a potential need or interest, but do not involve direct engagement with your business. A press release or job posting indicates changes within a company, and social media mentions about relevant keywords or competitors provide insights into interests or challenges, but do not constitute direct leads like a form submission does. Therefore, submitting a form is a clear action that moves a prospect closer to a sales conversation, whereas the other scenarios are more about observation of market movements.