Which tool can help track and analyze customer interactions?

The correct answer is a CRM platform because a Customer Relationship Management (CRM) system is specifically designed to track and analyze customer interactions throughout the sales process. It consolidates various customer data and interactions in one place, providing insights into customer behavior, preferences, and history with the company. This enables sales teams to engage with customers more effectively, personalize communications, and improve relationship management.

While social media platforms, email marketing services, and project management tools can provide some insights into customer interactions, they do not offer the comprehensive tracking and analysis capabilities that a CRM platform does. Social media platforms primarily focus on engagement and content sharing. Email marketing services concentrate on campaign performance rather than holistic customer views. Project management tools are designed for managing tasks and team productivity rather than customer relationship dynamics. Hence, a CRM stands out as the most suitable choice for tracking and analyzing customer interactions.